Trust Water launches to support the Drinks Industry workforce and 100% of net profits will be donated to the Drinks Trust
Trust Water is a new British premium water brand, which has been launched by hospitality experts Mark Bickerton and Richard Bailey specifically to help support those working in the drinks industry, with 100% of net profits from every bottle sold being donated to the Drinks Trust.
Still and sparkling variants from the Herefordshire countryside are available in a range of bottles. Choose from glass and recycled PET to a lightweight, environmentally-friendly, refillable aluminium. Bickerton and Bailey urge the drinks industry to rally behind the venture to help provide care and support for colleagues.
People who work in the drinks industry are a resilient bunch. COVID-19 has hit this sector badly. We”re just starting to see how seriously this is affecting the lives of colleagues. The Drinks Trust is always there and has provided support, care and assistance since 1886. It’s our ambition to make a difference to their work with those who need it most. By making a simple choice for Trust Water – the hospitality sector can help us reach our goal of raising £500,000 for The Drinks Trust in the first yearcommented Mark Bickerton
The label has been created by specialist drinks design agency, Barlow & Co. It features a ripple effect that reflects the brand’s ambition to create positive ripples within the drinks industry’s own community.
We’re excited by the new brand that Richard and Mark have created. It heralds a new approach of supporting the industry from within. The number of lives that we can touch will be significantly increased. And I hope that everyone in the industry will get behind Trust Water in a show of strength and unity. The hospitality sector continues to struggle in these extraordinary times. The support from projects like this will help our work immensely.says The Drinks Trust CEO, Ross Carter
The guys behind Trust Water have worked in the drinks and hospitality sector for over 25 years. They’re happy to partner with The Drinks Trust on this exciting product range. It is a time to truly give back to the people who need it most. Richard and Mark look forward to speaking to industry colleagues who are able to contribute to this ripple effect!