Isle of Wight Distillery has a new tail to tell with the launch of Mermaid Gin and Tonic RTD Cans
Mermaid Gin has unveiled its new ready-to-drink (RTD) Mermaid Gin and Tonic cans. This award-winning, signature gin is perfectly mixed with Indian light tonic water, ready to drink in a 250ml can. The can is plastic-free, 100% recyclable and the perfect size for taking with you to festivals and other events.
“After the brilliant response to the launch of Mermaid Gin and Vodka and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden the Mermaid Gin brand. The RTD’s provide a well balanced G&T every time and are perfect for those social, away from home moments!”
says Xavier Baker, Co-Founder of the Isle of Wight Distillery
About the gin
The signature gin’s name was inspired by its lead botanical rock samphire, known locally as ‘mermaid’s kiss’. This aromatic succulent clings to the cliffs surrounding the Island and marks the high tide line on its majestic beaches. Like the kiss of the mythical mermaid, saving sailors lost at sea, the rock samphire was a signal that shipwrecked sailors and smugglers were safe from the raging seas.
Mermaid Gin is a small batch, beach to bottle London Dry Gin with a hint of sea air. Hand crafted on the Isle of Wight, Mermaid Gin uses ten locally foraged and sustainably sourced botanicals, which are multi-distilled to deliver a smooth, clean and fresh, finish. Mermaid Gin botanicals include organic lemon zest, underpinned by peppery spicy notes with a hint of sea air from the locally foraged, fragrant rock samphire.
Supporting the environment
As part of their commitment to sustainability, conservation and a circular economy, Mermaid Gin is proactive in helping to protect the Island’s marine environment, and have adopted a sustainable approach – gradually eliminating plastic from the packaging and supply chains, while using biodegradable materials wherever possible.
Mermaid Gin and Vodka are working with the Hampshire & Isle of Wight Wildlife Trust to monitor and restore seagrass meadows in the waters surrounding the Isle of Wight. Seagrass meadows spread across the stretch of water between the Isle of Wight and the mainland and the seagrass meadow from Osborne to Bembridge Ledge is the longest seagrass meadow in Europe. These dense green aquatic plants sequester carbon at an astounding rate and shelter a wealth of wildlife, creating ecosystems beneath the waters. It’s estimated that 92% of these meadows have been lost over the last 100 years, damaged by pollution, human activity, reduced water quality, disease, and the effects of climate change.