An award-winning refill and recycling initiative

“Why should loyal customers be out of pocket for doing the right thing…”

Natural skincare brand Pure Lakes has just won a National Recycling Award for its revolutionary refill initiative. Owners Claire and Gareth McKeever asked customers to return their original, sugar-based biopolymer bottles to be refilled, rather than sending them refills in additional pouches. 

Having researched the options. We realised that despite using less plastic than new bottles, pouches are still not easily recyclable. Reduce, Reuse, Recycle is a big part of our business but we wanted to go two steps further, and given the entire Refill process a Rethink

says Gareth

Pure Lakes Skincare is the first company to offer such a comprehensive refill service. The refills will be available across the entire Pure Lakes range. A discount of 30% off the cost price will also be offered to help cover the return postage. “From a manufacturing perspective, it’s not the most efficient process but we don’t want our customers to be out of pocket for doing the right thing, and should be rewarded for refilling and reusing. The more people that do it the easier it becomes for us to carry it out,” continues Gareth.

The process

As the company already takes a conscious approached to its packaging, a refill service was the obvious next step. The empty bottles are washed and refilled. Then a new date and batch numbers is added and returned to the customer.

Aims to become carbon neutral

Since launching in 2006, the brand has been using 100% traceable, natural and biodegradable raw ingredients to make its products and all the formulas are free from synthetics, parabens and SLS. This initiative is just one of many choices they’ve made towards carbon neutrality. The company is currently raising finance to build a new workshop – and if this is successful, will be powered by air source heat pumps and solar panels. The company will also be able to grow its own ingredients. 

To find out more visit www.purlakes.co.uk

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